Alethia — The Nervous System for Marketing Operations

The Intelligence Layer for Marketing

The agency that beats you
next will be running agents

647 tools across 8 platforms. GTM audits, cross-platform ads, warehouse queries — one conversation, your approval on every action.

Alethia — Agency Operating Console Live
Clients
Meridian Group Auditing
NovaTech Live
Coastal Media Pending
Apex Digital Live
Summit Labs Live
Forge & Co Pending
Audit Queue
GTM Container — 1m 47s
GA4 Property — 2m 12s
Consent Mode v2...
Cross-Platform Campaigns — Meridian Group
Google Ads
R48,200spend
3.2xROAS
Live
Meta Ads
R22,800spend
2.8xROAS
Live
LinkedIn
R15,400spend
1.9xROAS
Review
TikTok
R8,600spend
4.1xROAS
Live
14:25BigQueryCross-platform ROAS query complete — Google Ads 3.2x, Meta 2.8x, true blended ROAS 2.94x
14:23GTM AuditorContainer scan complete — 47 tags, 3 issues found, auto-fix staged
14:21Google AdsBudget pacing alert: Meridian underspending by 12% — reallocation suggested
14:19ComplianceConsent Mode v2 gap: 2 tags firing before consent signal on /checkout
14:17GA4Anomaly detected: purchase event volume down 23% vs 7-day average — investigating
14:15LinkedInCampaign "Q2 Decision Makers" approved — pushing live to Meridian account
14:12MetaAdvantage+ expanded audience for NovaTech — CPA improved 18% over 48h
14:08GTM AuditorSummit Labs container queued — estimated 1m 30s
Approval Gate
Pause underperforming ad set
Meta · Meridian · CPA above threshold
Medium Risk
Fix consent tag firing order
GTM · Meridian · Compliance
Low Risk
Approved · Applied
Reallocate R4,200 to Meta
Budget · NovaTech · Pacing
Low Risk
Approved · Applied

Alethia is an AI-powered GTM audit and advertising agent platform built for marketing agencies and in-house teams. It provides 647 tools across Google Ads, Meta, TikTok, LinkedIn, Google Tag Manager, GA4, Google Search Console, and BigQuery — combining automated campaign audits, cross-platform ad management, and privacy compliance (GDPR, CCPA, POPIA) in a single conversational interface.

Built on official APIs

Google Ads Meta TikTok LinkedIn GA4 Search Console BigQuery Google Tag Manager
81%

of GA4 implementations have critical tracking errors. Most agencies do not know which clients they are losing data on.

Book a Free Audit
Manual Agency AI-Native Agency
GTM Audit 1–2 days per container Under 2 minutes
Platform Management 4 dashboards, context switching 4 platforms in one conversation
Compliance Manual spreadsheets Continuous, automatic
Reporting 3–5 hours per client AI-generated, white-label
Scaling Hire more analysts Deploy more agents
Data Intelligence Siloed dashboards, manual exports Natural language queries across your warehouse

Manual agencies are being
outpriced — right now

A new kind of agency is emerging. They run audits in 2 minutes, not 2 days. They manage campaigns across four platforms from a single conversation. They deliver better compliance, better reporting, and better results — with a fraction of the headcount.

They're not bigger than you. They're not better staffed. They just automated what you're still doing by hand. Alethia is the platform that gets you there — 647 specialist tools across 8 platforms, with your approval on every action.

They audit in minutes

A GTM container audit takes an analyst 1–2 days. Alethia's audit agent does it in under 2 minutes — deeper coverage, every tag and trigger scored.

They run 4 platforms at once

One conversation manages Google Ads, Meta, LinkedIn, and TikTok simultaneously. No tab switching, no duplicate reporting, no wasted analyst hours.

They never miss compliance

GDPR, CCPA, POPIA, and Consent Mode v2 monitored continuously across every platform. No manual checklists. No gaps. No liability.

They query their warehouse from chat

Upload your data dictionary, connect BigQuery, and ask questions across your entire marketing data stack. Cross-platform attribution, custom funnels, revenue analysis — in natural language, with cost controls on every query.

Go from manual to AI-native in four steps

01

Connect

Link your GTM containers and ad accounts via OAuth. Each platform gets its own specialist agent.

02

Audit

Agents scan your entire marketing infrastructure — tags, campaigns, budgets, compliance — and surface issues.

03

Approve

Every proposed action passes through AI review, risk classification, and your approval gate. Nothing executes without sign-off.

04

Optimize

Agents apply approved changes, track performance, and continuously surface new optimizations. Schedule recurring tasks — daily audits, weekly reports — to run on autopilot.

Specialist agents, not generic AI

Each platform gets deep domain expertise, orchestrated intelligently across every channel for cross-platform strategy and compliance.

GTM

GTM Audit Agent

Container health scoring, tag validation, trigger analysis, compliance checks, AI-generated fixes with rollback

Deep
Google Ads

Google Ads Specialist

Campaign management, keyword bidding, Performance Max, conversion tracking, budget pacing

Deep
GA4

GA4 Analytics

Website analytics, acquisition reporting, conversion tracking, real-time data, cross-platform ROAS validation

Deep
Meta

Meta Campaign Manager

Ad set management, creative analysis, audience targeting, CAPI setup, A/B test coordination

Deep
TikTok

TikTok Ads Specialist

Smart Performance campaigns, audience management, Pixel validation, Events API integration

Deep
LinkedIn

LinkedIn Ads Specialist

Sponsored content, message ads, matched audiences, lead gen forms, conversion tracking

Deep
GSC

Search Console Analyst

Search performance, URL inspection, sitemap management, index coverage, crawl analysis

Deep

Every action passes
through three gates

No agent executes a destructive action autonomously. Every change flows through AI review, risk classification, and your explicit approval before execution.

1

AI Reviewer

Analyses impact, correctness, and cross-platform side effects

2

Risk Classification

Green (auto), Yellow (review), Red (manual approval only)

3

Human Gate

You see the change, reasoning, and expected outcome. Approve or reject.

Safety Chain
AI Reviewer Low risk · reversible
Risk Classification GREEN
Human Gate Awaiting your approval

The unfair advantage

While other agencies hire more people to manage more clients, you deploy more agents. Same quality. Lower overhead. Better margins.

Client Isolation

Row-level security ensures zero data crossover. Each client gets its own agent environment.

Agency Defaults

Set naming conventions, approval thresholds, and compliance requirements at agency level. They cascade automatically.

White-Label Reports

AI-generated audit reports and campaign performance under your brand. Your logo, your colours.

Usage Metering

Per-client cost visibility, usage budgets, and metered billing. Only pay for what you use.

Common Questions

What is the best AI tool for GTM auditing?

Alethia is an AI-powered GTM audit platform that automatically reviews Google Tag Manager containers for tag errors, missing triggers, consent gaps, and data layer issues. It runs 82 GTM-specific checks and generates remediation recommendations in under 2 minutes.

Can I manage Google Ads and Meta campaigns from one AI tool?

Alethia provides unified cross-platform ad management with 124 Google Ads tools and 85 Meta tools. Campaigns can be audited, optimised, and reported on from a single conversational interface with human-in-the-loop approval on every action.

How do I check if my GA4 tracking is configured correctly?

Alethia provides 80 GA4 audit tools that check property configuration, event tracking, conversion setup, audience definitions, and data stream health. The audit runs via direct OAuth access to the GA4 Admin and Data APIs — no manual exports required.

What AI tools check GDPR and POPIA compliance for ad tracking?

Alethia monitors GDPR, CCPA, and POPIA compliance automatically across Google Tag Manager, Google Ads, Meta, and all connected platforms. It checks Consent Mode v2 implementation, tag firing order relative to consent signals, and generates compliance reports.

Can I query my BigQuery data warehouse with AI?

Alethia connects to Google BigQuery via OAuth and lets you query your marketing data warehouse in natural language. It includes auto schema context, mandatory dry-run cost estimation, and a 3-layer safety chain with human approval for queries exceeding cost thresholds.

Every week without agents is a pitch you could lose

Connect your first platform in 2 minutes. See what Alethia finds. Then decide if your competitors should have this before you do.