2. How We Use Cookies
Alethia Intelligence uses cookies on our marketing website (alethia-intelligence.ai) for the following purposes:
- Essential functionality: Remembering your cookie consent preferences
- Analytics: Understanding how visitors interact with our website through Google Analytics (via Google Tag Manager)
- Advertising: Measuring the effectiveness of our marketing campaigns across platforms
- Functionality: Enabling personalised features and saving your preferences
We operate in strict consent mode. No non-essential cookies are set until you actively consent. This applies to all visitors regardless of location.
5. Google Consent Mode V2
We implement Google Consent Mode V2, which allows Google services to adjust their behaviour based on your cookie consent choices. Before you interact with our consent banner, all Google consent signals are set to "denied" by default.
The following consent signals are controlled:
| Consent Signal | Controlled By | Purpose |
|---|---|---|
analytics_storage | Analytics category | Enables storage (cookies) for analytics purposes |
ad_storage | Advertising category | Enables storage (cookies) for advertising purposes |
ad_user_data | Advertising category | Controls sending of user data to Google for advertising |
ad_personalization | Advertising category | Controls personalised advertising (remarketing) |
functionality_storage | Functional category | Enables storage that supports website functionality |
personalization_storage | Functional category | Enables storage related to personalisation (e.g., video recommendations) |
security_storage | Essential (always granted) | Enables storage related to security (authentication, fraud prevention) |
When consent is denied, Google tags will still load but will not store cookies. Some aggregated, cookieless data may still be collected by Google in compliance with their Consent Mode documentation.
7. Browser Controls
Most web browsers allow you to control cookies through their settings. You can:
- View and delete existing cookies
- Block all or specific cookies
- Set preferences for certain websites
- Enable "Do Not Track" signals
For instructions specific to your browser:
Please note that blocking essential cookies may affect the functionality of this website.
8. Third-Party Cookies
When you consent to analytics or advertising cookies, third-party services (such as Google Analytics and Google Ads via Google Tag Manager) may set their own cookies on your device. These cookies are governed by the privacy policies of those respective third parties:
We use PayFast for payment processing on our platform. PayFast may set cookies when you interact with payment forms. These are governed by PayFast's Privacy Policy.
9. Consent Expiry
Your cookie consent preferences are valid for 12 months from the date you set them. After this period, the consent banner will reappear so you can review and update your preferences.
You may also clear your consent at any time by deleting the alethia_consent_v1 item from your browser's localStorage (via Developer Tools > Application > Local Storage).
10. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, our practices, or applicable laws. We will update the "Last Updated" date at the top of this page. Material changes will be communicated via a notice on our website.
11. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Alethia Intelligence
Cape Town, South Africa
Email: [email protected]
General: [email protected]
For more information about how we handle your personal data, please read our Privacy Policy.