Cookie Policy

1. What Are Cookies

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and supply information to the website owner.

In addition to cookies, we may also use similar technologies such as localStorage, sessionStorage, and tracking pixels. This policy covers all such technologies collectively referred to as "cookies".

2. How We Use Cookies

Alethia Intelligence uses cookies on our marketing website (alethia-intelligence.ai) for the following purposes:

• Essential functionality: Remembering your cookie consent preferences
• Analytics: Understanding how visitors interact with our website through Google Analytics (via Google Tag Manager)
• Advertising: Measuring the effectiveness of our marketing campaigns across platforms
• Functionality: Enabling personalised features and saving your preferences

We operate in strict consent mode. No non-essential cookies are set until you actively consent. This applies to all visitors regardless of location.

3. Cookie Categories

We classify cookies into five categories:

3.1 Essential Cookies

These cookies are strictly necessary for the website to function. They enable basic features such as remembering your consent preferences and maintaining security. Essential cookies cannot be disabled.

3.2 Analytics Cookies

Analytics cookies help us understand how visitors use our website by collecting anonymous usage data. This includes page views, session duration, traffic sources, and interaction patterns. We use this data to improve the website experience.

These cookies are only activated after you consent to the "Analytics" category.

3.3 Advertising Cookies

Advertising cookies are used to deliver relevant advertisements and measure the effectiveness of our marketing campaigns. They may track your browsing activity across sites to build a profile of your interests.

These cookies are only activated after you consent to the "Advertising" category.

3.4 Functional Cookies

Functional cookies enable enhanced features and personalisation. They may remember choices you make (such as your preferred language or region) and provide improved, more personalised features.

These cookies are only activated after you consent to the "Functional" category.

3.5 Third-Party Sharing

When enabled, anonymised data may be shared with third-party analytics and improvement services. This data cannot be used to identify you personally.

This is only activated after you consent to the "Third-Party Sharing" category.

4. Specific Cookies We Use

The following table details the specific cookies and storage items used on our website:

5. Google Consent Mode V2

We implement Google Consent Mode V2, which allows Google services to adjust their behaviour based on your cookie consent choices. Before you interact with our consent banner, all Google consent signals are set to "denied" by default.

The following consent signals are controlled:

When consent is denied, Google tags will still load but will not store cookies. Some aggregated, cookieless data may still be collected by Google in compliance with their Consent Mode documentation.

6. Managing Your Preferences

You can manage your cookie preferences at any time by:

• Using our consent banner: When you first visit, a consent banner appears at the bottom of the page. Click "Manage Preferences" to choose which categories you allow.
• Re-opening preferences: Clear the alethia_consent_v1 entry from your browser's localStorage to re-trigger the consent banner on your next visit.
• Browser settings: See Section 7 for browser-level cookie controls.

Your preferences are stored locally on your device and are not tied to any account or personal identifier.

7. Browser Controls

Most web browsers allow you to control cookies through their settings. You can:

• View and delete existing cookies
• Block all or specific cookies
• Set preferences for certain websites
• Enable "Do Not Track" signals

For instructions specific to your browser:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

Please note that blocking essential cookies may affect the functionality of this website.

8. Third-Party Cookies

When you consent to analytics or advertising cookies, third-party services (such as Google Analytics and Google Ads via Google Tag Manager) may set their own cookies on your device. These cookies are governed by the privacy policies of those respective third parties:

• Google Privacy Policy
• Google Cookie Policy
• Google Analytics Data Privacy

We use PayFast for payment processing on our platform. PayFast may set cookies when you interact with payment forms. These are governed by PayFast's Privacy Policy.

9. Consent Expiry

Your cookie consent preferences are valid for 12 months from the date you set them. After this period, the consent banner will reappear so you can review and update your preferences.

You may also clear your consent at any time by deleting the alethia_consent_v1 item from your browser's localStorage (via Developer Tools > Application > Local Storage).

10. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, our practices, or applicable laws. We will update the "Last Updated" date at the top of this page. Material changes will be communicated via a notice on our website.

11. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Alethia Intelligence
Cape Town, South Africa
Email: [email protected]
General: [email protected]

For more information about how we handle your personal data, please read our Privacy Policy.