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Marketing intelligence,
deconstructed
Practical guides on GTM auditing, cross-platform ad management, GA4 analytics, and privacy compliance from the team building Alethia.
The Freelance Media Buyer's Tech Stack for 2026
The essential tools and platforms for freelance media buyers managing multiple clients in 2026. Covers campaign management, reporting, creative, automation, billing, and how to scale from 3 clients to 10 without hiring.
How AI Agents Are Replacing Manual Campaign Management
What AI agents actually do in advertising — not the hype, the reality. Covers specific tasks agents handle today, what stays manual, the human-in-the-loop model, and why the shift from tools to agents changes everything.
Consent Mode V2: The Complete Technical Implementation Guide
Step-by-step technical guide to implementing Google Consent Mode V2 with GTM. Covers basic and advanced consent, CMP integration, testing, impact on conversion data, and common implementation mistakes.
Meta Ads vs Google Ads: Where South African Brands Should Spend in 2026
An opinionated breakdown of Meta Ads vs Google Ads for the South African market. Covers audience reach, costs, sector recommendations, and how to allocate budget across platforms in 2026.
The Google Ads Audit Checklist Every Agency Needs
A systematic Google Ads audit checklist for agencies. Covers account structure, conversion tracking, bidding, budgets, quality score, negative keywords, and the common mistakes hiding in inherited accounts.
Cross-Platform Ad Reporting: One Dashboard Instead of Four
How to build unified reporting across Google Ads, Meta, TikTok, and LinkedIn. Covers metric normalisation, attribution conflicts, and why switching between four dashboards is costing your agency real money.
GA4 to BigQuery: Building a Measurement Pipeline That Scales
How to build a scalable GA4-to-BigQuery measurement pipeline. Covers export setup, schema design, common pitfalls, multi-client management for agencies, and how AI tools can automate the hard parts.
POPIA Compliance for Digital Advertisers: What South African Agencies Need to Know
A practical guide to POPIA compliance for South African agencies and advertisers. Covers consent mode, GTM compliance gaps, enhanced conversions, cookie banners, and how to audit your ad tech stack.
The Complete GTM Audit Guide for 2026
A practitioner's guide to auditing Google Tag Manager containers. Covers common misconfigurations, a full audit checklist, consent mode gaps, and how AI-powered auditing cuts days of work to minutes.
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