Platform
From dataLayer.push to BigQuery query — one conversation.
647 tools across 8 platforms: GTM auditing, cross-platform ads, GA4 and Search Console analytics, BigQuery warehouse queries. Every destructive action approved by you.
Full stack
They optimise ads. We audit the stack the ads run on.
Every ad tool competes at the campaign layer. Alethia goes deeper. GTM container audit → GA4 validation → consent chain check → campaign optimisation → BigQuery attribution query.
Only agency operating system that goes from the tag on the page through to the query that measures the outcome — with an approval gate on every destructive step.
GTM Auditor 
Google Ads 
GA4 Analytics 
Search Console 
Data Warehouse 
Meta Ads 
TikTok Ads 
LinkedIn Ads GTM Audit Agent
Container intelligence at scale
Scans containers across tags, triggers, variables, and data layers — identifying misconfigurations, missing tracking, and compliance gaps that would take hours to find manually.
Container Health Scoring
Health score per container with severity breakdown and prioritized remediation.
Tag Configuration Validation
Validate GA4, Meta Pixel, LinkedIn, TikTok for correct config and firing rules.
AI-Generated Fixes with Rollback
Apply fixes directly to GTM. Every change versioned with one-click rollback.
Server-Side GTM Support
Audit and manage server-side containers alongside web containers.
Advertising Agents
Deep expertise across 5 ad platforms
Each platform gets dedicated AI expertise with deep knowledge per channel, orchestrated intelligently across your accounts.
Google Ads
Deep coverage- Campaign & ad group management
- Keyword bidding & optimisation
- Performance Max campaigns
- Smart Bidding strategy management
Meta Ads
Deep coverage- Creative performance analysis
- Audience insights & targeting
- Conversion API (CAPI) setup
- A/B test management
TikTok Ads
Deep coverage- Smart Performance campaigns
- Audience management & Lookalikes
- TikTok Pixel validation
- Events API integration
LinkedIn Ads
Deep coverage- Sponsored content management
- Matched audiences & targeting
- Lead gen form performance
- Conversion tracking audit
GA4 Analytics
Deep coverage- Acquisition & campaign performance
- Real-time visitor analytics
- Conversion & ecommerce reporting
- Cross-platform ROAS validation
Competitor Intelligence
See what competitors are running
Search and analyse competitor ads across all major platforms. View creative previews, impression ranges, spend estimates, and active campaign durations — all from one place.
Ad Library Search
Search competitor ads across Meta, Google, LinkedIn, and TikTok ad libraries.
Creative Previews
View ad images, copy, and landing pages. Understand what messaging resonates in your market.
Spend & Impression Ranges
Estimated spend ranges and impression volumes for competitor campaigns.
Cross-Platform Comparison
Compare competitor activity across platforms to identify gaps and opportunities.
Budget Pacing
Never overspend again
Set budget targets at account, campaign, or ad level. Alethia tracks daily, weekly, and monthly pacing against your targets and alerts you before budgets slip.
Stored Budget Targets
Set targets at account, campaign, or ad set level. Targets persist and update automatically.
Daily / Weekly / Monthly Tracking
Real-time pacing calculations show if you are under, on track, or overspending.
Automated Pacing Alerts
Get notified when spend is trending over or under target before it becomes a problem.
Budget Pacing
Analytics Intelligence
GA4 analytics, agent-powered
A dedicated GA4 agent with comprehensive API coverage that goes beyond basic reporting. Joins ad platform data with analytics to give you a complete picture of acquisition, conversion, and return on ad spend.
Acquisition Reporting
Traffic sources, campaign attribution, and channel performance from GA4 data.
Campaign Performance
Join GA4 data with ad platform metrics to measure true end-to-end performance.
Real-Time Visitors
Live visitor counts, active pages, and real-time conversion monitoring.
ROAS Validation
Cross-reference ad platform ROAS claims with GA4 attribution data to find discrepancies.
GA4 Report Search Console Agent
Organic search, fully connected
A dedicated Google Search Console agent that brings organic search data into the same orchestration layer as your paid campaigns. Understand how SEO and paid work together — without switching dashboards.
Search Performance
Queries, pages, countries, and devices with click, impression, CTR, and position data.
URL Inspection
Check indexing status, crawl details, and mobile usability for any URL on your site.
Sitemap Management
Submit, list, and monitor sitemaps. Track index coverage and submission status.
Paid vs Organic Insights
Cross-reference GSC organic data with Google Ads to find keyword cannibalisation and coverage gaps.
Search Console Scheduled Tasks
Agents that run on autopilot
Schedule recurring agent tasks using cron expressions. Daily GTM audits, weekly performance reports, automated budget pacing checks — all powered by Cloud Scheduler and managed through 5 dedicated scheduling tools.
Cron-Based Scheduling
Set recurring schedules using standard cron expressions. Run tasks hourly, daily, weekly, or on custom intervals.
Automated Audits & Reports
Schedule daily GTM audits, weekly campaign performance reports, and monthly compliance checks.
Task Management
Create, pause, resume, and delete scheduled tasks. View execution history and results.
Scheduled Tasks
Compliance Agent
Privacy compliance. Automated.
Every scan includes a compliance audit against GDPR, CCPA, and POPIA. The Compliance Agent monitors consent mode implementation, data layer privacy, and platform-specific data handling continuously.
Consent Mode v2, data minimisation, right to erasure
Do Not Sell validation, opt-out mechanisms, data disclosure
Operator obligations, cross-border transfer compliance
Compliance Status
Data Intelligence
Your warehouse, your questions, your language
Connect BigQuery and query your marketing data in natural language. Upload a schema document and Alethia understands your tables, joins, and business rules — then writes validated SQL with cost controls on every query.
Natural Language Queries
Ask “why did ROAS drop last week?” and get SQL-backed answers across your GA4 exports, ad platform data, and custom tables.
Schema Context Upload
Upload your data dictionary — table relationships, join keys, business rules. Alethia reads it once and queries accurately from then on.
Cost-Protected Execution
Every query is dry-run first (free). You see the estimated cost before anything executes. Hard byte limits prevent runaway scans.
Cross-Platform Attribution
Join GA4 conversion data with ad platform spend in BigQuery for true cross-platform ROAS — something no single platform API can give you.
BigQuery Query Cost-protected Safety Architecture
3-layer safety chain. Every action.
No agent executes a destructive action without passing the full safety review.
AI Reviewer
Analyses risk, correctness, and potential side effects across all connected platforms.
Risk Classification
Green (auto-approve), Yellow (review required), Red (manual approval only).
Human Gate
You see the proposed change, AI reasoning, and expected outcome. Approve or reject.
Low-risk, reversible changes
Medium-risk changes (bid strategies, triggers)
High-risk changes (pausing campaigns, budget > 20%)
Model-agnostic by design
One platform. Every frontier LLM. Your tokens.
Competitors train a proprietary model for six months and call it a moat. The frontier moves every quarter. By month eight, the moat is a liability.
Choose per task
A top-tier frontier model for strategic audits and complex planning. A mid-tier model for bulk tool calls and routine monitoring. Pick the right one for the job — and switch whenever you want.
Pay raw cost
Bring your own tokens via OpenRouter. You pay the model provider at raw API cost. Alethia doesn't mark up intelligence — and no agency-wide subscription gates you out of the frontier.
Future-proof automatically
Next year's frontier model ships — your team uses it the same day. No migration. No release notes. No waiting for a product update from us.
No lock-in
Switch providers at any time. Your client data and approval history stay yours. The model layer is a plug, not a wrapper.
Typical tier assignment (you override per task)
No vendor names on this page. OpenRouter routes your request; you pay the provider directly at raw cost.
Your competitors aren't waiting.
Neither should you.
Connect your first client. Audit in 24 hours. Approve every fix.