Company
We build the operating system for AI-native agencies.
Alethia automates the agency production floor — audits, setup, pacing, compliance, reporting, attribution — across 8 platforms. Strategy and client meetings stay on your side of the line.
Who We Are
The agency operating system
The agency model is being repriced. AI-native agencies ship audits in minutes, manage campaigns across four ad platforms from one conversation, and monitor compliance continuously. Manual agencies can't quote at the same speed and can't hold the same margins.
Alethia is the agency operating system that closes that gap. 647 tools across Google Tag Manager, Google Ads, GA4, Search Console, Meta, LinkedIn, TikTok, and BigQuery — each a deep domain specialist, orchestrated by a supervisor that routes work to the right agent. Not a generic AI wrapper. Purpose-built specialists, tested against real platform APIs.
Every destructive action passes through three gates: an AI reviewer, a deterministic risk classifier, and your approval. Your team approves, the platform executes. We never pretended that AI can touch a client's ad spend without a human in the loop. Marketing it as “autonomous” would be the tell that the product isn't safe yet.
Model-agnostic by design. Alethia plugs into every frontier LLM via OpenRouter — your team brings its own tokens, picks the right model for each task, and rides the frontier automatically. No proprietary wrapper. No six-month moat that ages in eight.
“We build the production floor. Our customers build the agency.”
The Problem
The old agency model is dying
81% of GA4 setups have errors
Misconfigured events, missing tracking, broken data layers — quietly distorting the data every marketing decision runs on. The client doesn't know. Until you do.
2 days of analyst time, vs 2 minutes of agent time
A GTM container audit an analyst takes two days to do by hand, an Alethia audit runs in under two minutes — deeper coverage, approved by you before any fix applies.
Compliance is joint-controller liability
When your team enables a pixel on a client's site, the fine is theirs — and yours. GDPR, CCPA, POPIA, Consent Mode v2 now run against automated regulator scans. The gap has to be found before the scan does.
Four dashboards, one conversation
While your team switches between Google, Meta, LinkedIn, and TikTok dashboards and reconciles reports by hand, AI-native agencies run all four from a single chat with an approval gate on every destructive action.
The warehouse is a graveyard
GA4 exports to BigQuery. Google Ads data transfers run. Nobody queries it. That warehouse is full of answers your team doesn't have time to ask questions about. Alethia queries it in plain English — with a cost estimate on every run.
Our Approach
AI-powered, human-controlled
AI should augment human expertise, not replace human judgement. Every Alethia action goes through a 3-layer approval chain before execution.
Specialists, not a generic wrapper
Each platform gets a deep-domain agent with direct API access. GTM auditor runs 82 checks. GA4 analyst has 80 tools. The supervisor routes work to the right specialist, not a one-size model.
Model-agnostic via OpenRouter
Bring your own tokens. Pick any frontier LLM per task. When the frontier moves, your team moves with it — no proprietary wrapper, no product release required, no markup on intelligence.
Approved by you, every action
Three gates before anything destructive runs: AI reviewer, risk classifier, human approval. We don't market “autonomous.” We market the signature on every action — yours.
The Team
Built by practitioners
Aadil Saloojee
Founder & CEO
Founder of Alethia Intelligence. Background in data engineering and marketing analytics, with formal training in marketing science and data systems.
LinkedInWe're growing. If you're passionate about marketing technology, AI agents, or developer tooling — get in touch.
Company Information
Our Details
Alethia Intelligence builds the agency operating system — AI-powered production-floor tooling for digital and performance agencies running multi-platform ad spend. Marketing stays human; the production floor is automated.
Get in Touch- Legal Entity
- Alethia Intelligence (Pty) Ltd
- Founded
- 2026
- Location
- Cape Town, South Africa
- [email protected]
- Industry
- Marketing Technology / AdTech
- Focus
- GTM Auditing, Ad Management, GA4 Analytics, Data Warehouse Intelligence, Privacy Compliance
See the production floor on your accounts.
Connect your first client and we'll audit the stack — GTM, GA4, ad accounts, compliance — in 24 hours.