Use Cases | Alethia Intelligence

Use Cases

This is what AI-native delivery looks like

This is happening inside agencies right now. The only question is whether it's happening inside yours.

GTM Container Audit

Full-depth container analysis in under 2 minutes. Every tag, trigger, variable — mapped, scored, and auto-fixed.

Deep coverage ~2 min Auto-fix
Alethia
A
Audit container GTM-XXXXX — full depth
✓ gtm_list_tags 47 tags loaded 1.2s
✓ gtm_list_triggers 31 triggers mapped 0.9s
✓ consent_mode_audit_tags Consent Mode v2 × 47 tags 1.4s
✓ consent_mode_v2_report Full compliance report 0.6s
A

Container audit complete. 44/47 tags compliant. 2 critical consent violations found:

  1. TAG-12 (FB Pixel) fires before ad_storage consent signal — GDPR violation risk. Auto-fix: add Consent Mode trigger condition.
  2. TAG-31 (LinkedIn Insight) missing ad_user_data consent check entirely — required since March 2024. Auto-fix: wrap in consent-gated trigger.

1 warning: TAG-08 (GA4 event) uses deprecated gaawc tag type — migrate to GA4 Configuration tag. Auto-fix generated.

Audit Score
Score 87/100
Tags 47
Compliant 44/47
Auto-fixes 3 Ready to apply

Campaign Management

Create, optimise, and monitor campaigns across Google, Meta, TikTok, and LinkedIn from a single conversation.

4 platforms 550+ tools HITL approval
Alethia
A
Launch Q2 brand awareness, R250K budget across all platforms
✓ google_ads_create_campaign Q2 Brand — Search + Performance Max 2.1s
✓ meta_ads_create_campaign Q2 Brand — Advantage+ Reels 1.8s
✓ tiktok_ads_create_campaign Q2 Brand — Smart+ Video 1.5s
✓ linkedin_ads_create_campaign Q2 Brand — Sponsored Content 1.3s
A

4 campaigns created across all platforms. Budget allocation optimised for brand awareness:

  1. Google R87,500 (35%) — Performance Max for full-funnel reach, Search for branded terms. Target CPM: R68
  2. Meta R75,000 (30%) — Advantage+ creative on Reels + Stories. Lookalike audience from your top 1K customers.
  3. TikTok R55,000 (22%) — Smart+ Video with auto-targeting. Min R900/day SA threshold met.
  4. LinkedIn R32,500 (13%) — Sponsored Content to Director+ at 500+ employee companies.

All campaigns created in Paused state. Approve below to push live.

Launch 4 campaigns — R250,000 total budget Medium Risk

GA4 Analytics

Direct OAuth access to your GA4 properties. Full audit, anomaly detection, and conversion analysis — no exports needed.

Full API coverage OAuth access Property audit
Alethia
A
Conversions feel off — audit our GA4 property
✓ ga4_list_key_events 8 key events configured 0.7s
✓ ga4_get_conversion_report 14-day conversion funnel 1.4s
✓ ga4_search_change_history Last 30 days of changes 1.1s
✓ ga4_attribution_check Cross-channel attribution 1.8s
A

Property audit complete. Found 2 critical issues and 1 warning:

  1. purchase event missing currency parameter — GA4 can’t attribute revenue without it. Estimated 12% undercount (~R140K/month invisible).
  2. sign_up misattributed to (direct) — your checkout redirects strip UTM parameters. 340 conversions last month credited to wrong channel.
  3. Change history shows generate_lead was removed as a key event 9 days ago (by [email protected]) — likely accidental. Lead data stopped flowing to Google Ads.

Attribution model is data-driven — that’s correct. But the missing currency parameter means ROAS calculations across all ad platforms are wrong.

Property Health
Health 71/100
Events 182
Key Events 8
Critical 2 Revenue impact

Competitor Intel

See what competitors are running across Google, Meta, TikTok, and LinkedIn — real creatives, spend signals, and landing pages.

4 ad libraries Real previews Live signals
Alethia
A
What’s monday.com running right now?
✓ competitor_ads_meta 23 active ads found 1.6s
✓ competitor_ads_google 8 text + 3 display ads 1.3s
✓ competitor_ads_tiktok 6 video ads 1.1s
✓ competitor_ads_linkedin 5 sponsored posts 0.9s
A

Found 45 active ads across 4 platforms. Here’s what stands out:

  1. Meta (23 ads) — Top performer: 30s Reels video “Your team’s OS” running 45+ days. High spend signal. 4 Advantage+ Shopping campaigns targeting lookalikes.
  2. Google (11 ads) — Bidding on competitor terms (“asana alternative”, “clickup vs”). Display retargeting on tech publisher sites.
  3. TikTok (6 ads) — UGC-style “day in my life using monday” format. All under 15s. Estimated 2M+ impressions this month.
  4. LinkedIn (5 ads) — Targeting Director+ at 1000+ employee companies. Lead gen forms, not website clicks — they’re optimising for MQL volume.

Ad gallery rendered below with real creatives, landing pages, and date ranges. Their heaviest spend is Meta Reels — worth testing that format.

Budget Pacing

Cross-platform budget tracking with daily pacing alerts. See where you are over or underspending before it is too late.

Cross-platform Daily pacing Reallocation
Alethia
A
How’s our March budget pacing?
✓ check_budget_pacing All platforms × monthly targets 2.3s
✓ get_pacing_history 30-day trend data 0.8s
✓ ga4_compare_ad_platform ROAS by platform × 30 days 1.4s
A

March pacing for Q1 Lead Gen (R420K). Two platforms need attention:

  1. Meta overpacing at 111% — projected R28K overspend by month-end. Cause: Advantage+ auto-expanded your audience last Tuesday, CPA dropped but volume surged. Reduce daily budget from R4,200 → R3,500.
  2. TikTok underpacing at 64% — R30K will go unspent. Your R900/day minimum is met but Smart+ isn’t scaling. Consider broadening targeting or reallocating R20K to Meta (higher ROAS at 4.2x vs TikTok’s 1.8x).

Google (91%) and LinkedIn (96%) are both on track. 30-day trend shows Google CPA improved 8% week-over-week.

Q1 Lead Gen — R420,000/month
Google Meta TikTok LinkedIn
Google R147,000 91% On track
Meta R126,000 111% Overspending
TikTok R84,000 64% Underspending
LinkedIn R63,000 96% On track

Performance Diagnostics

Multi-platform performance trace when something goes wrong. Root cause analysis across the full stack in under a minute.

Multi-platform Root cause ~50s
Alethia
A
Conversions dropped 40% this week — what happened?
✓ ga4_get_conversion_report 30-day conversion funnel 1.4s
✓ ga4_search_change_history Property changes since Mar 18 0.9s
✓ gtm_get_version Container version 48 diff 0.8s
✓ competitor_ads_cross_platform Market context check 2.1s
A

Root cause identified. The 41% drop (Mar 22→28) has 3 contributing factors, in order of impact:

  1. GTM version 48 (published Mar 22, 14:32 by [email protected]) removed the Google Ads conversion trigger from TAG-19. This alone accounts for ~180 lost conversions. Fix: restore trigger from version 47 — I can publish the rollback with your approval.
  2. Meta CAPI server timeout since Mar 23 — your server-side endpoint is returning 504s. ~60 conversions are queued but not delivered. This needs a backend fix, not a GTM fix.
  3. GA4 event schema drift — purchase event parameter changed from value to total in your checkout code. GA4 silently drops the revenue data. ~R200K in invisible revenue this week.

Competitor activity is flat — this isn’t a market shift. All 3 issues are internal. GTM rollback is the fastest win (restores ~70% of the drop).

3-layer safety chain. Every action goes through AI risk assessment, deterministic threshold checks, and human-in-the-loop approval for anything that modifies live campaigns.

See it work on your accounts

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