This is what the production floor looks like running itself.

4 campaigns created across all platforms. Budget allocation optimised for brand awareness:

1. Google R87,500 (35%) — Performance Max for full-funnel reach, Search for branded terms. Target CPM: R68
2. Meta R75,000 (30%) — Advantage+ creative on Reels + Stories. Lookalike audience from your top 1K customers.
3. TikTok R55,000 (22%) — Smart+ Video with auto-targeting. Min R900/day SA threshold met.
4. LinkedIn R32,500 (13%) — Sponsored Content to Director+ at 500+ employee companies.

All campaigns created in Paused state. Approve below to push live.

Property audit complete. Found 2 critical issues and 1 warning:

1. purchase event missing currency parameter — GA4 can’t attribute revenue without it. Estimated 12% undercount (~R140K/month invisible).
2. sign_up misattributed to (direct) — your checkout redirects strip UTM parameters. 340 conversions last month credited to wrong channel.
3. Change history shows generate_lead was removed as a key event 9 days ago (by [email protected]) — likely accidental. Lead data stopped flowing to Google Ads.

Attribution model is data-driven — that’s correct. But the missing currency parameter means ROAS calculations across all ad platforms are wrong.

Consent audit complete across GDPR, CCPA, and POPIA. Overall risk: Low with 2 issues to fix:

1. Timing violation: analytics_storage fires 200ms before the Cookiebot consent signal reaches GTM. EU regulators treat this as unconsented data collection. Fix: add wait_for_update of 500ms to your default consent config.
2. POPIA gap: Cookie banner doesn’t show retention periods — POPIA Section 14 requires this for SA visitors. Your Cookiebot config has the data, it’s just not displayed.

Good news: ad_user_data and ad_personalization defaults are denied for EU regions — Consent Mode v2 compliant. All 45 remaining tags are properly consent-gated.

Found 45 active ads across 4 platforms. Here’s what stands out:

1. Meta (23 ads) — Top performer: 30s Reels video “Your team’s OS” running 45+ days. High spend signal. 4 Advantage+ Shopping campaigns targeting lookalikes.
2. Google (11 ads) — Bidding on competitor terms (“asana alternative”, “clickup vs”). Display retargeting on tech publisher sites.
3. TikTok (6 ads) — UGC-style “day in my life using monday” format. All under 15s. Estimated 2M+ impressions this month.
4. LinkedIn (5 ads) — Targeting Director+ at 1000+ employee companies. Lead gen forms, not website clicks — they’re optimising for MQL volume.

Ad gallery rendered below with real creatives, landing pages, and date ranges. Their heaviest spend is Meta Reels — worth testing that format.

March pacing for Q1 Lead Gen (R420K). Two platforms need attention:

1. Meta overpacing at 111% — projected R28K overspend by month-end. Cause: Advantage+ auto-expanded your audience last Tuesday, CPA dropped but volume surged. Reduce daily budget from R4,200 → R3,500.
2. TikTok underpacing at 64% — R30K will go unspent. Your R900/day minimum is met but Smart+ isn’t scaling. Consider broadening targeting or reallocating R20K to Meta (higher ROAS at 4.2x vs TikTok’s 1.8x).

Google (91%) and LinkedIn (96%) are both on track. 30-day trend shows Google CPA improved 8% week-over-week.

Root cause identified. The 41% drop (Mar 22→28) has 3 contributing factors, in order of impact:

1. GTM version 48 (published Mar 22, 14:32 by [email protected]) removed the Google Ads conversion trigger from TAG-19. This alone accounts for ~180 lost conversions. Fix: restore trigger from version 47 — I can publish the rollback with your approval.
2. Meta CAPI server timeout since Mar 23 — your server-side endpoint is returning 504s. ~60 conversions are queued but not delivered. This needs a backend fix, not a GTM fix.
3. GA4 event schema drift — purchase event parameter changed from value to total in your checkout code. GA4 silently drops the revenue data. ~R200K in invisible revenue this week.

Competitor activity is flat — this isn’t a market shift. All 3 issues are internal. GTM rollback is the fastest win (restores ~70% of the drop).

Blended ROAS dropped from 3.1x to 2.4x — driven primarily by two factors:

1. Google Ads brand campaigns paused mid-week — ROAS went from 8.2x to 0. This was the highest-margin segment and its absence dragged the blend down 0.4x alone.
2. Meta prospecting CPA increased 34% after audience expansion on Tuesday. The broader audience is converting at a lower rate, pulling Meta ROAS from 3.4x to 2.1x.

The GA4 export confirms 23% fewer purchase events from paid channels. Recommendation: reinstate brand campaigns immediately and narrow the Meta audience back to the performing segment.